Dinas Kearsipan dan Perpustakaan Prov. Kep. Bangka Belitung

PROMOTIONAL TECHNIQUES IN COLLECTING THE REGIONAL WORKS

  

 

In order to realize a complete regional works and  implement the Law no. 4 of 1990 concerning the Handover of Printed Works and Recorded Works, the Regional Public Library as an extension of the National Library is obliged to collect, store, preserve and utilize all local publications in the form of printed and recorded works.

 

In Chapter 1 of Law No. 4 of 1990 stated that printed works are all types of publications of any intellectual works and/or artistic works for public that are printed and duplicated in the form of books, magazines, newspapers, maps, brochures and others form. The recording works are all kinds of recordings of any intellectual and/or artistic works recorded and duplicated in the form of ribbons, disks and other forms in accordance with the development of technology destined for the public.

 

As all the regional works above are a valuable nation’s culture result, the Regional Public Library need to collect all the regional works result both printed and recorded works to be long lasting used by users.

The regional public library need to do promotion as not all the parties (local publisher and producer record) known/had informed the essential of law number 4 of 1990 that they had to submit their printed and recorded works as mandated on law .

Below are the promotional techniques in collecting the regional works results:

 

1.   Promotion of printed form

There many ways of promoting in printed forms. They are pamphlets, leaflets and booklets. However, the cheapest and practical ways of promoting printed forms is creating brochures as it covered all information about the library. For example : the location of the library, the obligation of the Regional Public Library to collect, store, preserve and utilize all printed and recorded works which produced by the regional (publisher and producer), and also give an information on Law no. 4 of 1990 which requires both publishers and recording entrepreneurs to submit any results of their publications. 

 

2.  Mouth to mouth promotion (mouth to mouth)

Research on the effectiveness of promotional and communication techniques in the field of librarianship and information has proven that mouth to mouth promotion is the most effective way to disseminate information about library products and services (Bellardo: 1981).

 

Promotion through mouth to mouth is one of the effective promotional communication techniques. In this case, the librarian may persuade, invite and appeal both publishers or recording entrepreneurs to submit their printed works or the work record, not just provide its information.

 

3.  Promotion through online media

Online media allows librarians consistently connect and interact with interested parties (publishers and record entrepreneurs). The Platforms can be used such as homepage, newsletters, face book, groups or online forums and etc. In addition to lowing at cost, using online media could reach wider targets of publishers and entrepreneurs record. For that reason, some strategies are needed to get fast feedback from the publishers and the recording entrepreneurs.

4. Promotion through library activity

Another way of promotion is through library activity. The activity can be forms of socialization or workshops. In this activity, we can invite both publishers and recording entrepreneurs and also the Coordination Team for Law Supervision no. 4 of 1990. This team is usually consists of several organizations such as Association of Indonesian Publishers, Recording Industry Association of Indonesia, Newspaper Publishers Union, Police, Attorney, Ministry of Information and Informatics, and Ministry of Law and Human Rights.

 

With some promotional techniques above it is expected there will be positive feedback from both publisher and recording entrepreneurs to voluntary hand over the results of local publications to the Regional Public Library. 

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